Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).

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Remember the billboard that simply said: Mar 02, Martin Bihl rated it liked it. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Future Beyond Brands – Kevin Roberts

A beautifully designed book with very interesting concepts. Interesting look at loovemarks creates and cultivates an emotional reaction with consumers. An opportunity to tap into human emotion more deeply than we have ever done before. It talks about how marketing research doesn’t always show you what exactly is going on in the market and it’s important to interact and engage with customers.


Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books

Great ideas, like humor, come from the futuee of the mind, out on the edge. There’s a great case study about the consumer’s ownership of the lovemark: It was definitely not a review of the same old concepts y This book was relevant when written and is just as relevant now. There are too many people following the same lovemarke book. How do we wake up? Nov 04, Christian Jerez Noboa rated it really liked it. Roberts lays out his grand scheme fo “Ideas move mountains, especially in turbulent times.

To view it, click here. This is where curiosity counts. Want to Read Currently Reading Read. And then we need research to inspire us to go further and deeper. Davids and Goliaths Only a few, a very few of the great brands are also Lovemarks. Our big questions have to be: The company is more like a caretaker of the lovemark, and the company should always, always lis The idea here is wonderful.

I see Lovemarks wrapped in great stories and great metaphors.

Lovemarks Campus

Sensuality Along with mystery I know a Lovemark has sensuality. Formulas can’t deal with human emotion. I wanted to like it–I wanted to get into the idea of lovemarks and branding beyon intimacy and empathy, etc. They won’t even see it coming because no one will care enough to tell them.


Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. I think if marketers adopted the lovemarking strategy the world would be a better place with happier consumers.


Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me. Crayola has sometimes bowed too low to the spirit of the time. Feb 12, Amanda rated it really liked it.

To see what your friends thought of this book, please sign up. But there were some interesting ideas in there. Lovemarks is a marketing concept that is lovemzrks to replace the idea of brands. Shopping, says Kevin Roberts, is an emotional event. Sure it is hard to quantify mystery; as Homer Simpson might say: