“Distance Still Matters” is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that. Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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They should have localized the TV for the contents for English, and edited to suit the audience.

Summary: Ghemawat (2001). Distance still matters, the hard reality of global expansion

These results are framed in an artificially created schematic: The Heard Reality of Global Expansion. What does Distance Still Distznce say? A local area network, wide area network, and mafters. Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students.

Your fellow students know exactly where the pitfalls lie and what the key elements will be to your success in that module.

Distance Still Matters: The Hard Reality of Global Expansion

What are VitalSource eBooks? By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market. Global strategy course overview. Learn More about VitalSource Bookshelf. It provides a case study of launching a restaurant internationally by comparing the four dimensions of distance with traditional analysis done by company distnace country portfolio analysis CPA.

The Bookshelf application offers access: Product pricing will be adjusted to match the corresponding currency. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options.


Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.

Important attributes contributing towards administrative distance include absence of colonial ties, absence of shared monetary or political association, political hostility, government policies, and institutional weakness. Summer Assignment World Geography Test on the first day of class. Author mentions theory of gravity that quantifies various attribute of distance and its impact on change in international trade.

Susan88 Member since 7 year ago documents sold. National Geographic Video Assignments. This influences the cost of transportation. Without identifying a clear audience or identifying if this a prospective, retrospective, or combination tooGhemawat lessens the utility of his theory.

Factors towards economic distance include difference in consumer incomes and differences in cost and quality of different resources. The rule of thumb is farther you are from a country, the harder it will be to conduct business in that country. Add to Wish List. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Administrative or Political Distance: Overspecific notes are at your disposal. The Hard Reality of Global Expansion. Companies that rely on economies of experience, scale, and standardization should focus more on countries that have similar economic profiles.

Advanced International Management 2nd year. For Instructors Request Inspection Copy. The student resources previously accessed via GarlandScience.

The title will be removed from your cart because it is not available in this region. Business Economics Macroeconomics Article Review: For Coco Cola, Neville had stressed on the importance culture plays in success of company. Much of this is a common knowledge the article tries to quantifies the impact of each factors with examples and detail research. As Ghemawat describes it, companies erroneously utilize an antiquated and incorrect modality when deciding on foreign expansion: Please accept our apologies for any inconvenience this may cause.


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Article Review: Distance Still Matters, The Hard Reality of Global

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In the opening example when owner of New Corporation, Rupert Murdoch decided to buy license to broadcast Star TV in Asia it was a high profile disaster because it ignored cultured distance. Earn while you study. Most of these costs and risks result from the barriers created by distance. However, he fails to explain how he added a qualitative metric [distance] in wtill quantitative model [CPA]. Mapping Skills and Activities with Children’s Literature.

Gyemawat research focuses on how organizations can support innovation dispersed across international contexts. But other factors related to distance, matter even more e. For example, which companies should utilize the CAGE frameworks?

Analysis Ghemawat develops a novel methodology, complete with an understandable schematic the CAGE framework and the concept of distance in assessing foreign expansion opportunities for different companies. No generic book summaries, but the specific content you need to ace your exams.

Competitive advantage and strategy in an international business.