Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

Author: Nikotilar Zulull
Country: Sierra Leone
Language: English (Spanish)
Genre: Software
Published (Last): 7 March 2008
Pages: 136
PDF File Size: 18.19 Mb
ePub File Size: 16.45 Mb
ISBN: 944-8-47067-683-7
Downloads: 38567
Price: Free* [*Free Regsitration Required]
Uploader: Yogis

I’m now a freelance social media manager and work 20 hours a week flexibly from home. Marketers can reach her by dugital with groups, blogs and other message centers and enlisting her as a brand advocate. Digital Mom consists of two companion studies.

Email required Address never made public. Close Overlay Before you start Moms’ interests are broad; some interests change by life stage, and some do not.

New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change digitao when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience.

Click here to get more info on our accredited training.

The segments include Groupsters who live to build digitap communities and the advice-hungry Infoseeker. The school system as a influence is key here and no doubt will be more so. CafeMom features fully-customizable profile pages, a widget platform, more than 60, mom-created groups, friends’ networks, and strong privacy and anonymity controls. If mums are your target audience or even momswell worth a read — and a handy reminder of the quality of free consumer insight reports that can be found online if you keep your browser eyes open.


According to Nielsen NetRatings, 32 million women in the U.

New survey delves into the lives of digital moms

Yes I have experience in one of the above. Stay-at-home mum to own boss.

The study found that moms are spending more time on social networks than ever before, turning to them for social, recreational and informational razorrish. CafeMom arrived at five different segments of digital moms that use social networking sites along with ways in which marketers might approach each type.

Republication or redistribution of BizReport content is expressly prohibited without the prior written consent. About Razorfish Razorfish, formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space.

Rqzorfish conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions. Close Overlay Get Started Enter your details below to take your first step towards transforming your career prospects. Razoorfish know the score, ‘mostly As’ and you’re Ryan Gosling’s dream woman.


New survey delves into the lives of digital moms – Social Marketing – BizReport

Most Popular White Papers. Whether your digital skills are in need of a refresh or you want to change to a more family-friendly, flexible career, our radical approach to training means you’ll use your skills straight away.

You may also find Babble. CafeMom identified five distinct segments of socially connected moms. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service.

Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course. Cafemomdigital momsemailRazorfishsocial networkingtext messaging. Our Social Media training. They can advise you which of our training options will be the best fit for you.

You are commenting using your Facebook account. Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course. As an active social network member, she is comfortable expressing her opinions and would be an excellent candidate for brands to tap in social marketing campaigns. Highlights of the report’s observations and recommended marketing approaches for each segment include: