Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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This gutenbert was last edited on 7 Aprilat Apparently, McLuhan also had some ideas about how to browse a book. Joyce’s Gutenbetg Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently uses throughout the book in order to weave together the various strands of his argument. This article relies too much on references to primary sources.

Instead of tending towards a vast Alexandrian library the world has become a computeran electronic brain, exactly as an infantile piece of science fiction. It would be good for morality.

Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

Such a large collection of small chapters does fit the picture of a mosaic. In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture.

For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification.

McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Certainly the McLuhan test can be applied to the Gutenberg Galaxy itself.

The moral valence of technology’s effects on cognition is, for McLuhan, a matter of perspective.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture. From Wikipedia, the free encyclopedia.


According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term. Please improve this by galaxos secondary or tertiary sources.

Print raises the visual features of alphabet to highest intensity of definition. The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

Learn how and when to remove these template messages. This article has multiple issues. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”. Please help improve it or discuss these issues on the talk page. This article contains too many or too-lengthy quotations for an encyclopedic entry.

According to McLuhan, the advent of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base.

Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook.

University of Toronto Press. Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, dei extension, a society’s self-conception and realization:.


Doing so will reveal a further insight into the purpose of his own book. Consider transferring direct quotations to Wikiquote. Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.

Gxlaxis strangeness of the use of “electrifying” is entirely appropriate in the McLuhan context dle Cover of the first edition. Galwxis invention of movable type was the decisive moment in the change from a culture in which all balaxis senses partook of a common interplay to a tyranny of the visual.

The culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture. The book is unusual in its design. Figure and ground ” Global dei ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects.

The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, and the reader may find it the best prologue. Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do. The term is sometimes described as having negative connotations in The Gutenberg Galaxybut McLuhan himself was interested in exploring effects, not making value judgments:.

McLuhan Studies issue 2. Retrieved from ” https: