In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by . Full Book Review: Cashvertising Book Review. Cashvertising Summary by Drew Eric Whitman presents secrets of customer psychology that will help you sell anything to anyone. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of.

Author: Zulkinos Kihn
Country: China
Language: English (Spanish)
Genre: Literature
Published (Last): 18 January 2015
Pages: 120
PDF File Size: 8.94 Mb
ePub File Size: 9.39 Mb
ISBN: 614-3-53595-126-4
Downloads: 37944
Price: Free* [*Free Regsitration Required]
Uploader: Mezigor

Desire to enjoy food and beverages 3. That is exactly what this summary is about. Four-color ads are up to 45 percent more effective than eriv and white.

Only in the final stage do they become loyal clients. Of course, humans are complex and have more desires, but those are secondary like wishing to be clean, efficient, or wanting to cultivate their beauty and style.

Sep 22, craig washington rated it it was amazing. Better yet, this does not read like a text book. Follow these easy to understand, data-based principles that Dr. I’m going to apply these tips to writing even better copy. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement.

Were they referred to you by someone? This book gives a lot of understandable examples and they are really useful in real situation.


Looking for beautiful books? Create dynamic e-mails by adding graphics and animations that draw attention.

By using our website you agree to our use of cookies. Direct” is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull.

Even more importantly, this is one of the few books that I will keep by my side on every new marketing campaign. And it won’t matter one crew whether you’re a corporate giant or a cashvertsiing pizza shop. Sixty percent of people read only headlines.

You can reinforce their impulse to reciprocate gifts, such as free samples. Whitman has laid out and you will be sure to get a better bang for your buck on any ads.

Cashvertising Summary – Drew Eric Whitman | Download PDF

To me, it’ll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer. We have the Life-Force 8, which appeal to our most basic, primal, and strongest desires.

Book ratings by Goodreads. People only buy for their own concerns vy selfish interest. And, above all, I don’t agree with the idea of making money whatever the product or the consequences. Advertising-plain and simple-is about selling product and services.

Cashvertising : Drew Eric Whitman :

Check out the top books of the year on our page Best Books of This man is a genius, not by chance or luck, but by knowledge, expertise, and application! No matter what you sell–or how you sell it, this practical, fast-paced book will teach you: The author repeatedly gets the point across that advertising needs to be focused on the buyer and not yourself. An honest advertiser would pull the product out of the market. Super-tactical and also psychology driven.


She’s been made to read through a whole load of nothing and all it did is make her turn off from ever reading future communications from the same advertiser.

12min Blog

If you’ve read a few advertising books, this book would probably be common sense for you. But what are these principles? If that is the case, then why so many marketers make the same mistake? However, most advertising experts forget this objective: As a result, they want to hang around people that share their values, or that offer them a particular status.

No one buys because it would help your company.