I must say, Buy-ology saved me from finding harder in business section at bookstores. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. In this guyology Lindstrom may lay himself open to criticism for finding what he brings.

Here’s a creepy prediction: You can help by adding to it.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

The senses, especially when used in combination are extremely powerful. Includes a foreword by Paco Underhill.

Microsoft hasn’t had an original idea since Windows, and their clunky copycat offers neither the ease of use nor the lovely aesthetics of the Apple, while adding features I find utterly useless. This site is something that is required on the internet, someone with a little originality!

Colour is very powerful in connecting consumers visually with a logo or brand. The experiment Fifteen nuns used in a brain scan test were asked to relive their most profound religious experience whilst scientists monitored which part of the brain was engaged in activity.


Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

View all 11 comments. For example, if subliminal images thought to cause higher craving responses were shown after the linestrom viewed the branded images; would the affects of time lapsed buyologyy image sequencing not be as pertinent to the results as the potential affects induced by ljndstrom branded and subliminal images themselves? This entry was posted in Behavioural EconomicsBrands.

Personally, I found the chapters where he confessed being the consultant for improving the bottom line of a egg company in Saudi Arabia, the devilish fear of sublime messages in advertisements and the James Bond strategy of making money in Casino Royale, why all supermarkets have a bakery inside their outlets – absolutely interesting so much so that this information itself was worth the cost for this really cool informative book.

It was just my brain. For example, in a study of smokers, Lindstrom found that while smokers said that the warnings on cigarette packages gave them pause and turned them off smoking, their brains said, instead, that these warnings actually caused them to crave cigarettes more.

Book Summary Lindstrom claims that market research is nothing but unreliable and misleading. Toch ging het boek me op een gegeven moment tegenstaan, omdat het veel van hetzelfde is. Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Retrieved from ” https: One redeeming feature of the book: Do we like to purchase products to make us look younger or remind us of our childhood? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? This book is a bit schizophrenic in that way. Branding is like a religion. If this is science, why have we not seen anything in scientific journals, let alone ANY peer-reviewed journals???

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Logos alone don’t work for the most part. Bloggers and the Buyology Neuromarketing Bubble. And yes, I’m going to think about my choice consciously while I do it, and spend more than a fraction of a second doing so.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Which is a shame because the content, stripped of the puffery and exaggeration, is interesting and scientifically valid. Turns out some age old advertising adages aren’t as sound as we’ve thought. I martun skimmed most of it because it was SO bad. The beginning 3 chapters of this book are a long disclaimer and sale job for EMRI based marketing buyolovy that can safely be skipped. The SST scans, however, showed results that mirrored the relative successes of each show.

There are no discussion topics on this book yet. Views Read Edit View history. This was the most extreme example where I felt a science writer would have been a much better choice, but the rest of the book was similar.